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Oldham Coliseum

As part of an overall commission with ABL Consulting, Emma produced a top level marketing strategy for this important regional theatre addressing vision, brand, positioning, partnering, competitive advantage and the full marketing mix.

This strategy set key performance indicators for the future and supplied an overarching framework for marketing the vision of “more than a theatre” for the coliseum, both in the short term up to their capital development campaign, during and post the development phase.

Emma’s work for Oldham Coliseum was informed by analysis and evaluation of all the theatre data and strategic context, a questionnaire aimed at the sector, extensive stakeholder consultation, a wide ranging comparator analysis and five focus groups of user and non user audiences.